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A nationwide lifestyle retail chain with hundreds of physical stores and an expanding eCommerce presence. Their customers frequently switched between offline and online channels, expecting consistent pricing, seamless promotions, and real-time stock information.
The retailer struggled with disconnected systems: - POS, inventory, CRM, and webshop operated independently - Stockouts and incorrect availability information caused customer dissatisfaction - Marketing campaigns lacked personalization and yielded low conversions - No unified customer profile existed across channels They needed a fully integrated omnichannel ecosystem to compete in a digital-first retail landscape.
Leapcodes engineered a unified retail technology stack: - Implemented a central commerce engine integrating POS, website, app, and CRM - Built real-time inventory sync across warehouses and stores - Deployed a Customer Data Platform (CDP) consolidating online + offline behaviour - Automated lifecycle marketing journeys (welcome, reactivation, loyalty) - Activated personalized product recommendations powered by AI - Launched targeted performance ads across Meta and Google
